AI Social Manager
The AI Social Manager is a comprehensive suite of tools designed to handle your venue's marketing presence with minimal manual effort. It uses your physical assets (photos/videos) and combines them with a deep understanding of your brand to create high-performing social content.
1. The Brand Kit
Everything starts with the Brand Kit (Admin > Marketing > Social > Brand). This is where you "teach" the AI how to represent your business.
**Tone of Voice**: Define if you are "Playful & Energetic" or "Elegant & Professional".
**Hashtag Bank**: Store your most successful tags; the AI will intelligently rotate them to maximize reach.
**Style Rules**: Set specific rules (e.g., "Always use British spelling", "Never use the word 'cheap'").
**Visual Identity**: Set your brand colors and accents used by the Template Engine.
2. Strategic Marketing Planner
The Planner (Admin > Marketing > Social > Planner) is your mission control for content.
**Calendar View**: Plan themes (e.g., "Wine Wednesday", "Sunday Roast") across Instagram, Facebook, and TikTok.
**Performance-Driven Auto-Fill**: When using the "Auto-Fill Week" feature, the AI identifies your **Top 5 Best Selling Items** from the last 30 days. It automatically prioritizes at least one post per week dedicated to your venue's most popular dishes.
**Status Workflow**: Move content through stages from 'Idea' to 'Approved' and 'Scheduled'.
3. AI Template Engine (Visuals)
Don't have a graphic designer? We built one into the engine.
**Dynamic SVG Templates**: Choose from styles like **Chalkboard**, **Modern**, or **Elegant**.
**Intelligent Overlays**: The AI automatically places your headlines, pricing, and logos over your photos using your brand colors.
**Best-Seller Highlighting**: The engine knows which items are your "Top Performers" and can add specific badges or headlines like *"This week's best seller"* to your visuals automatically.
4. Asset Management & Tagging
Upload your venue photos to the Asset Gallery.
**Auto-Tagging**: The AI analyzes your images and automatically applies tags.
**Search Intelligence**: The AI uses its understanding of your menu to find specific product photos. When generating a "Best Seller" post, it specifically searches for your top-performing product names to find the perfect match.
5. Content Generation (Captions & CTAs)
When you create a post draft:
**Social Proof builder**: The AI includes actual sales data in its caption generation. Instead of just "Try our Pizza", it writes: *"See why we've sold over 200 of these this month! 🏆"*
**Caption Flow**: Writes full captions that follow your brand voice and include your preferred CTAs.
**Compliance Check**: Ensures all prices and offers match your current POS configuration.